This morning while at a traffic light, Sanjay says to me, "Look Mom, American Idol on that car". After just having watched the finale, it must be fresh on his mind. I'm looking around at the cars, and I don't see it. So, I ask him to clarify... "Which car, Sanjay?". Then, suddenly I realize that he's talking about the Ford Explorer in the next lane over. Sanjay, my 3 year old that doesn't read, equates the Ford logo with American Idol. This was probably the intention of Ford marketing when they partnered with American Idol back in 2002 when it all started.
Ironically tonight I had a similar experience with Priya where a commercial she'd seen affected the way she thought about a particular product. Here's the conversation the kids and I had while getting ready for bed:
Sanjay: What is this?
Mommy: That's Mommy and Daddy's toothpaste. Wanna try some?
Sanjay: No.
Priya: Ooooh. I want to try some. I need it for my teeth because Colgate Total cleans your teeth really good.
Mommy: Really? How do you know that?
Priya: I saw it on a commercial. (proceeds to point out that her kid toothpaste is just Colgate, not Colgate Total)
This last tidbit is not about branding, but it is about a commercial and it's just too cute to be left out of this post. Sanjay on seeing a commercial for the movie E.T. says to me... "The alien is looking for a home and the boy is looking for a friend." How perceptive you are, my little Sanjay, to glean that from a 2 minute blurb about this classic movie.
No comments:
Post a Comment